Effectiveness of Strategy Models – BCG Matrix & SWOT Analysis

“Strategy is about setting yourself apart from the competition. It’s not a matter of being better at what you do – It’s a matter of being different at what you do” – MICHAEL PORTER

Two of such strategy models, BCG Matrix and SWOT Analysis have been discussed in the below video very briefly.

Also, a blog post from ‘quickmba.com‘ about BCG matrix and an article from ‘articles.bplans.com‘ about SWOT analysis has been discussed.


“BCG Growth-Share Matrix” – Quick MBA

“What is a SWOT Analysis?” – Bplans